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Author Topic: A&M finally negotiates “12th Man” deal with Seattle Seahawks  (Read 92 times)

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A&M University and the Seattle Seahawks have reached a new license agreement regarding the Seahawks’ use of the phrase “12th Man”

Per the new 5-year agreement, the Seahawks will no longer be able to use the phrase in their Ring of Honor or on social media.

A&M officials said the Seahawks will continue to pay an annual royalty fee for using “12th Man,” and that the Pacific Northwest will remain the only territory covered for use. They also said that given the Seahawks’ branding shift, the new agreement is mostly for “‘incidental use’ as it relates to the team’s fan base.”

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